Westermo and Easy World Technology Jointly Participated in Middle East Rail

Westermo and Easy World Technology jointly participated in this year's Middle East Rail exhibition which took place on March 17th-18th in Dubai, The United Arab Emirates.  Middle East Rail 2015 attracted 6,000 visitors (up from 4,000 visitors in 2013) and hosted over 200 exhibitors (up from 120 exhibitors in 2013).The event, the largest of its kind in the region, attracted visitors from all over the Middle East and North Africa (MENA) and has become a focal point for networking  within the rail sector and a showcase for new technology. Westermo's  on-board train and trackside solutions, including the new RFIR, where on show during the 2 day event. The stand, which covered 12 sqm, was well visited by representatives from a great number of companies such as Arabian Railway Company (Saudi Arabia), Etihad Rail (United Arab Emirates), Thales, Ansaldo STS, Bombardier, Siemens, Teleste, CAF and Talgo, to name a few. Westermo was the only IDC supplier with a stand at the exhibition and this of course compounded the effect of brand recognition.

The growing interest in railway projects and related activities in the Middle East is in line with the recent launch of new railway projects throughout the region . The MENA region and the Gulf Cooperation Council (GCC)*  in particular is experiencing a large volume of new railway projects and investments. From Saudi Arabia and The United Arab Emirates' launch of  nationwide railway lines to Oman's announcement of cross border railway investment plans, billions of USD are being earmarked for rail and metro projects for the first time. Today, there are more than USD 200 billion worth of rail and metro projects either planned for the coming 7 years or under way in the Middle East. An example of this is the GCC's first high-speed railway, the Haramain High Speed Rail project in Saudi Arabia that links Jeddah with Makkah, Madinah and Rabigh. The project is scheduled to open this year.

Alessio Bencivenni, Country Manager, Thales Egypt visited Westermo's stand and commented "We have worked extensively with Westermo's trackside solutions and we are convinced that the quality and rugged design of your products represent the right offering for this region". Due to the success of the event and the good lead generation, Easy World Technology has already reserved a stand at next year's Middle East Rail Exhibition in Dubai. 

* The Gulf Cooperation Council is a regional intergovernmental political and economic union consisting of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

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